I lead design for the front door to Docusign's business.
Director of Product Design | Docusign
I lead design across agreement creation, the tools 1.8 million customers use to create agreements.
Almost two decades in design, a decade leading teams. For the last seven years at Docusign, I’ve led the modernization of these experiences, setting the direction and shipping change in stages. Before that, I built a product and a design practice from zero at a startup that was acquired.
Work
A few stories that shaped how I lead. Ask me for the full versions.
01Modernizing the busiest surface in the company
A decade-old sending flow that millions of people rely on, redesigned and rolled out in stages rather than flipped.
02Teaching leaders I don't manage
A summit for managers and directors, a manager forum, and a strategy workshop for a leadership community outside the company.
03Leading to an acquisition
I designed a product from zero and built the design and research practice from the ground up. Leading to an acquisition.
Also
A new product inside an old one · Customer feedback to roadmap · Designing with AI for trust and accuracy
Tinker
Small bets, curiosities and things I make to learn.
Global emotional index
Experiments with AI and taste
A living index of the world's emotional weather. Once a day it reads the news across seven dimensions, scores it, and keeps every reading permanently.
Mood-based film discovery
Experiments with API and shipping
Tell it how you want to feel, who's watching, and how long you've got. It picks one film from a public API (TMDB) and tells you why.
I fell in love with design learning Flash in college. The animation pulled me in. What kept me was the magic of shaping how people experience things.
Early on I kept hitting the same wall: tight timelines, thin resources, goals that didn't line up. Empathy alone wasn't going to solve it. So I went back for a second master's in Product Development at Carnegie Mellon, to become the kind of leader who could make the business case as well as the design one.
Outside work I travel, and I've lived in a few places that weren't home.That's shaped how I lead more than any framework: comfort with not knowing where you are yet, and confidence you'll figure it out.
A quick backstory.
What I lead with
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Playfulness
We thrive when we're having fun.
Play unlocks creativity, lowers fear, and helps us perform better. Even when the stakes are high! -

Curiosity
I ask why, and then ask again.
I lead by listening to customers, to my team, and to the people closest to the problem. Then I ask why again. -

Candor
Clear is kind.
I give feedback that's direct, constructive, and rooted in care. This is the foundation of trust and great work. -

Vision to Execution
Strategize, but also get it done.
I lead teams through ambiguity and into action, bringing high-impact ideas to life.